Old Work: Chevrolet Stuff / by Johnny Michael

Hi there, I wanted to compile a little compilation of my Chevrolet projects and work here. As a jr. copywriter at Commonwealth//McCann I sold several nationally broadcasted TV spots and contributed ideas and writings to just about every creative division. (August 2014 — September 2016) 

Did you try to turn up your volume? This ad promotes one of the clever features of Teen Driver Tech.

Unexpected Fare shows how surprisingly inexpensive driving can be with the Chevrolet Malibu. See B.T.S.

Check out photos from Behind the Scenes for this Black Friday spot

Fun internal stuff

 My red balloon project makes unofficial ties with #DayItForward for Chevrolet.

I had the fun task to direct, write and star in this video shared with our CW offices around the globe.

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Commongoods is a market day at Commonwealth. With a handful of fellow employees, I was very proud to dream up and successfully start this event within the agency. It fosters creativity by enabling employees to sell goods and market their side businesses.

Print stuff

A collection of print pieces that lived within sports programs. 

A collection of print pieces for performance and motorsports that made it out into the world.

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An ad for Malibu that ran on Valentine’s Day.

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For Chevrolet's support of Making Strides Against Breast Cancer.

For the 2016 Chevrolet Cruze. Emoji hangtags!

A video showing off the fantastic 2017 Sonic Catalog. Directed with the help of my good friend Ken Burns. (that’s a joke)

They say if you've got it, flaunt it. I wasn't sure how to flaunt my Equinox catalog, but here it is in all its glory.

With the fourth-generation #Camaro, they sure were.

A post shared by chevrolet (@chevrolet) on

That one time they used my face for the launch of the sixth-generation Camaro. #instafamous