Making a Spec Spot: BuenoCheeze / by Johnny Michael

Is it cheese? What is it? A cheese made from cashews is sure to raise a few inquisitive eyebrows. And I felt like that was the product truth and insight about this plant-based cheese. People may be a little skeptical, but once they try it, it’s undoubtedly good! Muy Bueno!

Is this a real commercial?

Sure. Kinda. In fact, it’s a commercial I wrote, shot, and directed as part of a final project for my Cinematography Bootcamp course with Filmgate. With the help from actors within my class and our master cinematographer guide, Lazlo, we brought this little piece to life. The maker of this fine plant-based cheese, Chef Ana Bueno, is also a good friend of mine. I surprised her with the project and I’m happy to report she was thrilled with the result. A happy client makes it all worthwhile.

Now, who wants some plant-based BuenoCheeze?